So Who the Heck Was Oscar Mayer?:

The Real People behind Those Brand Names
by Doug Gelbert

September 1996 | $12.00 | Paperback | ISBN: 978-1-56980-082-9

Many of the most famous names in America today aren't names of actors, rock stars, or politicians, but brand names such as McDonald's, Maytag, Brooks Brothers, Chevrolet, and Jack Daniel's. We don't summon up faces to associate with those names. All we see is the billboard on the side of the road or the logo on the side of the box. Somebody had to originate these companies and give them the household names they now have. So Who the Heck Was Oscar Mayer? tells more than 200 tales behind those household names.