Protecting the Brand:

A Concise Guide to Promoting, Maintaining, and Protecting a Company's Most Valuable Asset
by Talcott J. Franklin

November 2003 | $19.95 | Hardcover | ISBN: 978-1-56980-257-1

Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format to educate people about the rules of trademark. In fact, most lawyers cannot even distinguish between the familiar copyright and trademark markings. Protecting the Brand sorts out the laws of copyright in a simple and descriptive manner. Included in these pages is a complete list of the legal terminology surrounding brands, as well as a simple primer on copyright rules. Each is illustrated by a court-case ruling.